# Humayun Rashid

> Designer and founder in NYC. Great software should feel obvious. Getting there never is. For ten years, I’ve designed and built the hard parts of B2B SaaS and commerce, turning messy data and ambiguous ideas into interfaces people love. Off the clock, the obsession just changes shape: I’m a native New Yorker and avid marathoner who builds too many side projects with AI and cosplays as a chef at home.

Product designer with ten years in B2B SaaS and commerce. Open to projects. The site is a single-page app; each page below has its own shareable link, and the full text of everything is in /llms-full.txt.

## Case studies
- [Pack Platform](https://www.humrashid.com/#work/pack): Platform redesign for headless commerce software.
- [Inveterate](https://www.humrashid.com/#work/inveterate): Zero to one design and launch for a loyalty and membership platform.
- [PPVP](https://www.humrashid.com/#work/ppvp): Mobile app design for an investment platform for early-stage funding.

## Ideas
- [My portfolio is a piece of software](https://www.humrashid.com/#ideas/my-portfolio-is-a-piece-of-software): I designed and built this site with Claude Code. Here’s how.
- [Race day is just another long run](https://www.humrashid.com/#ideas/race-day-is-just-another-long-run): What training for marathons has taught me about being a designer.
- [The interface is becoming ephemeral](https://www.humrashid.com/#ideas/the-interface-is-becoming-ephemeral): The screen you use may soon be built for you, on demand. What does that mean for designers?

## More
- [Process](https://www.humrashid.com/#process): how I run a design sprint
- [Profile](https://www.humrashid.com/#profile): bio, experience and contact
- [Full text of the site](https://www.humrashid.com/llms-full.txt)
- [Résumé (PDF)](https://www.humrashid.com/humayun-rashid-resume.pdf)

## Elsewhere
- [LinkedIn](https://www.linkedin.com/in/humayunrashid/)
- [GitHub](https://github.com/itshum)
- [X](https://x.com/humrashid)